Less a big thing to write about and more a thing I learned that was helpful after pounding my head against this wall:

mixed-pitch-mode allows for both variable and fixed pitches. It’s nice for org-mode, where you’ve got a mix of prose and more code-looking stuff – headings and body text look nicely typeset, property drawers and tags continue to use a fixed face.

My Doom font setting is pretty basic:

(setq doom-font (font-spec :family "Fira Code Retina" :size 15 :weight 'regular)
      doom-variable-pitch-font (font-spec :family "SF Pro" :size 16))
(

… but for reasons that eluded me, when I entered mixed-pitch mode, my variable pitch font was way too small, except when it was way too big.

I did a lot of poking around, a lot of searching, and a lot of scrolling forums, then I broke down and asked ChatGPT, which told me to add this:

(setq mixed-pitch-set-height 16)

That did it. Combined with the doom-earl-grey theme, I’ve got a pleasant, low-contrast, paper-like display to work with.

A rare political link

I was braced to hate this column, but ended up appreciating it a lot:

No, You Absolutely Do Not Have to Hand It To Tucker Carlson (The Nation)

“… there’s every reason to view Carlson’s alleged anti-war politics and putative politics as a fraud. It’s true that Carlson worries about escalation in the Ukraine/Russia conflict and has pushed for diplomacy. But his position on that issue is based not on any aversion to militarism but a belief that the United States should focus its firepower on other enemies, notably Mexico and China. Rather like the late Gore Vidal (who, alas, made this argument in the pages of The Nation), Carlson wants an American-Russia alliance against the non-white hordes. International relations scholar Daniel Drezner observes, ‘It’s also hard to claim that Carlson was opposed to U.S. military adventurism; it’s more accurate to say Carlson preferred aggressive military adventurism closer to home. Carlson repeatedly called for using the military south of the border in Mexico.’”

… and

As for economic populism, Carlson is far more likely to criticize big corporations for “wokeness” (in other words trying to keep up with changing social mores) than union busting. His populism is the kind that worries about gender ambiguity in M&Ms candy—not rampant inequality. He’s all too quick to revert to GOP business-class norms when there is a partisan battle. Business Insider reported on a telling moment in 2021 when Carlson “accused President Joe Biden of proposing a tax hike on wealthy Americans to ‘punish’ them.” This was a tax on people earning more than $400,000 per year—hardly a fitting target for proletarian outrage.

In sum:

His occasional populist and pacifist sentiments only exist in the context of a politics that aims to take justified anti-establishment outrage and harvest it for far-right ethnonationalism.

Why was I braced to hate it?

Because one of my core theses about What is Going on Right Now is that formerly cherished political categories are disintegrating, but we’re not doing a great job of understanding what that means, or allowing each other to explore what that means. So while it’s good to call out a charlatan like Tucker Carlson or assorted other faux populists (fauxpulists?), it’s not great when we just shoot on past that useful distinction-making and on into the territory of “therefore, nothing they’re saying should have any resonance with decent people.”

The danger of Tucker Carlson and others like him is not, to me, that they think bad or dangerous things. It’s that they are accomplished ideological entrepreneurs. They’re good at catching scent of shifts in the popular mood, understanding the language of those shifts, and then folding those shifts into whatever their real political commitments are. I’m not sure who you could name on the left that has shown the same acumen for that kind of political marketing. Bernie Sanders, AOC, Elizabeth Warren, and Katie Porter come to mind as politicians working the left populist beat. In terms of commentators? Not sure.

One bad side effect has been the rise of commentator who exist outside the mainstreams of conservative or liberal thought and engage in their own entrepreneurialism despite being badly confused about their own political commitments.

I’m thinking of people like Batya Sargon Unghar, who wrote a snarling takedown of student loan forgiveness as a populist issue because, she said, it wasn’t helping “enough classes of people,” implying that there couldn’t be any working people with student loan debt. She has made some good observations about the cultural and class proclivities of the professional media “class,” but that’s just it: She doesn’t see a working reporter as a “working class person.” The top one percent of households in the US control a third of the wealth, the bottom half of US households control 2.6 percent of it, but let’s pit the nurse (or reporter, or software developer, or corporate recruiter, or technical writer) paying off their student loans against the person working a job that didn’t require college.

And I’m also thinking of the contrarian class – people who probably have some sort of left political commitment but respond poorly to reflexive rejection of an idea because the wrong person coopted it, and who end up contributing to a feedback loop: They become impatient with the echo chamber, they resent the lazy dunks and thoughtless inconsistencies of politics built around cultural antagonisms, and they get lumped, in turn, with “the dark side,” tainting anything they’ve ever put forth regardless of its worthiness.

Anyhow, my point, I suppose, builds off this one:

The strategy of selectively borrowing left-wing ideas in order to bolster a program of nationalism, racism, and gender conformity is not new. As Meyerson and Mavuram rightly observe, this is a familiar tactic of fascism, which typically emerges in a time where establishment politics are in crisis and the public is open to multiple solutions.

I appreciate an article that can acknowledge that selective borrowing, and remind readers that Carlson and other fake populists like him are identifying “what works” about left political ideas. That doesn’t mean we should spend our time understanding how we could rehabilitate Tucker Carlson: He does not want to be rehabilitated. He is a cynic whose commitments are not mine. But we should spend some time understanding what in there both resonates with our own politics and speaks to people who are suffering.

Affiliate links and ethics

If you truly think a product is too bulky, pointlessly prods people toward buying a thing that replaces a shared good they probably already have, is hard to use, leaks water, takes forever, and is only worth a score of “5/10” even though you couldn’t even get your own spouse to try it out, I’d propose that you not put affiliate links in your review.

I think this cuts to the core of my issue with modern review sites. The only way to get the reviews is to accept that they need affiliate link revenue; but you end up in situations like this, where the product is a sustainability nightmare about which the only nice things you can say are “doesn’t smell,” “looks cute,” and “good if you don’t have an outlet” (even though you also note it is too big and heavy to actually carry anywhere there are no outlets). They still feel okay tossing up the affiliate links, even though their review nets out to “useless; do not buy.”

I’m just picking on this review because it went by in the news stream last week. There’s much worse.

But man it could also be better. There is so much electronic junk in the world – drop-shipped ripoffs, poorly thought out Kickstarters, parts-bin garbage. There should be less of it. It should not be okay to make something out of plastic and toxic battery components then render it useless in six months.

It’s fine for the Verge to do its journalistic duty by fairly reviewing a bad product and saying it’s bad. It’s correct for the Verge to disclose the existence of affiliate links to better educate people on how they’re incentivized. It would be awesome if the Verge, and sites like it, would go one step further and say “we’re not going to help you buy this thing” when they plainly don’t think the thing is worth buying, and when that thing is going to be turning up in a landfill.

Okay. That’s it for today. This afternoon is spoken for.

Reporting from The Verge on layoffs at CNET:

“Under Red Ventures, former CNET employees say the venerated publication’s focus increasingly became winning Google searches by prioritizing SEO. On these highly trafficked articles, the company crams in lucrative affiliate marketing ads for things like loans or credit cards, cashing in every time a reader signs up.”

I worked for a company similar to this after they acquired the more traditional online news play I started at. They weren’t so much a heavily operationalized affiliate marketing company as they were into something euphemistically referred to as “performance marketing” and more recognizably called “lead generation.”

Basically, they came in did a good thing (dropped all the display advertising), and then filled the resulting holes in the page with widgets and internal ads for whitepapers, ebooks, and insurance cost estimators. They had a set of verticals including:

• home construction
• home health care
• auto insurance
• for-profit education
• home finance
• IT (the vertical I landed in)

The basic model was:

• They buy up actual content plays that had tried to make a go of monetizing regular editorial content, or popular blogs in a given space, that have good SEO and good placement.
• You, the consumer, search for “enterprise routers” or whatever topic
• You find a piece of straight editorial content (e.g. a review, an howto article, whatever)
• You see an ad for a free ebook about enterprise networking you can download in exchange for your email
• The progressive data gathering kicks in: You see an offer to get access to the “complete library of ebooks” in exchange for information about your company, its size, and your purchasing authority
• A Cisco, Juniper, or Ubiquiti orders up a list of verified leads, which is sold to them for some amount of money per lead.

These same people lost a massive lawsuit from 16 state attorneys general over their deceptive use of the gibill.com domain, which used little “what kind of degree would you like to get with your benefits” widgets to steer veterans to for-profit educational outfits and their notoriously bad outcomes.

It wasn’t the best 18 months of my career.

Affiliate marketing is a little more direct, but both models are obsessed with SEO for obvious reasons. I did pay a visit to CNET to see if I could spot what the article is talking about and it looked more on the “affiliate” end than the “lead-gen” end.

This part from the Verge’s coverage elicited a bitter laugh:

“Former staff recounted multiple instances in which CNET employees were pressured to change their coverage of companies that advertised with Red Ventures — a flagrant violation of journalistic ethics that put CNET’s editorial independence at serious risk.”

Yeah, no. Let’s rewrite for accuracy:

“Former staff recounted multiple instances in which CNET employees were pressured to change their coverage of companies that advertised with Red Ventures — a flagrant violation of journalistic ethics that put destroyed CNET’s editorial independence at serious risk.”

Playdate cometh-ish

I pre-ordered a Playdate July of ‘21, putting me early in Group 4. It looks like I might get it a few months shy of the second anniversary of that order.

It’s funny, because over the past few years I’ve gone through this evolution:

1. I love video games.
2. I love the idea of loving video games but I don’t seem to play much lately.
3. I like some video games, but not many and it seems like there are fewer of them all the time.
4. It’s possible I actually don’t like video games and won’t admit this to myself.
5. It’s not me that changed, it’s the games.
6. No, I just don’t like video games.
7. I miss loving video games, but I still don’t like them.
8. I miss playing video games, but what’s the point: Even games on the Switch are overdone.
9. I would like to try video games again, especially the big, overdone ones.
10. I like video games quite a bit.

I ordered the Playdate as my thoughts darted around between stages 4 and 7, and the lingering thinking around stage “7” caused me to think a few times over the past two years “maybe I should just cancel my order.”

But I remember seeing that Group 3 was shipping in the past several months and forgetting what group I was even in and feeling briefly excited, then really let down that I am in Group 4. Where the Playdate is concerned, I am at stage 10, and am very excited that I might have the thing around my birthday.

Oh, looks like they’re having some sort of media event next week, too, to announce an online store?

Tech industry resentment

Nieman again today with a dyspeptic take on tech industry hype and blame-shifting. I have my share of gripes about tech hucksters, and there is nothing more fun than going back to turn-of-the-millennium WIRED to jeer, but the example of “push” as an over-hyped nothing-burger is weird to me. The ad-driven, surveillance capitalism model WIRED argued was inevitable most definitely did find us. Is “the web” dead? No, but there’s a reason people like JWZ are constantly reminding us that apps are not the web.

Generally on board with the idea that the tech people anti-regulation mantra is not great, though. It would have served the thesis better to steer clear of the WIRED-bashing this time, or just stuck to the odiousness of the Californian Ideology generally.

Language scuffles

Two things this week from George Packer and Katha Pollitt:

• “The Moral Case Against Euphemism”
• “Let Kids Read Roald Dahl’s Books the Way He Wrote Them”

Packer’s piece is more … reactionary? … and sort of late to the “grousing about inclusive language” party. I read it, but it’s an exhausting discussion with examples on the usual spectrum from “yes, George, ‘urban’ is in fact a bad euphemism we’d do well to not use the way these guides recommend we not use it” to “yes, their reasons for not using ‘field work’ are not great, but ‘practicum’ has been in common use for a long while.”

I guess Packer annoys me: I’ve read some version of his essay at least once every five years my entire adult life, and have come to view it the way I came to view the William Proxmire Golden Fleece Award. There is something reductive and showy about the whole exercise. If you’re the type of reader to pause for even a second on one of his examples, you realize it’s not even a very good exercise in nut-picking.

How the sausage is made

My first little digest post practice was a way to keep up a blog during the work day: I’d just open up a BBEdit file and start dropping stuff in during little breaks. I created a sort of dead man’s switch situation, where a cron job would launch an AppleScript that grabbed the file at 17:30 and posted it for me.

I brought the practice with me, only over a week timeline, when I joined the Puppet marketing team. The content was always aimed at “practitioners who like Puppet,” but I had an informal rule about having only one item that promoted the company’s interests: My belief was that marketing teams should give more value – help, interesting stuff to read – than they take. The posts did really well: They usually led the week in page views and stickiness, and people clicked through on the promotional stuff.

Most recently I’ve brought the format back because I’m still trying to suss out how I want blogging to work for me generally.

I’ve got this blog, I’ve got my omg.lol weekly update blog, and I’ve got my micro.blog. I’m beginning to chafe with the latter: It has great cross-posting capabilities, but I don’t feel like a match for the culture on that service. If I’m going to have a hosted provider of some sort, I want them to be more of a common carrier than a boutique. I think micro.blog is great, but:

• It feels opinionated in a way that doesn’t work for me.
• It feels like the feature requests I see go by are often filtered through some opinions about What Went Wrong with Social Media that are reactive guesses.
• It’s a little confusing in a needless way. There’s a muddiness in the language in the interface.

I guess it just feels suspended between the conflicting imperatives of making a mass tool – or at least wanting to build a mass tool – and preferring to remain in a very high-concept place where ideas don’t have to cohere into well articulated, concrete outcomes for users. I’m sure happy users of the service will disagree.

Anyhow, there is a standing todo on my writing topics list that’s “figure out your content strategy,” which maybe sounds cold-blooded and businessy for a sole proprietor blog, but I am not doing this entirely for the entertainment value. “Digest posts” are a good way to keep from swamping your feed, post output, and archives, and to prevent burying the stuff you’d like people to find without having to carve out a whole special hole to stick business stuff in.

But there’s also just a good unto its own in doing the thing. It’s daily writing, and it’s framed in a way that makes it low stakes. If some of these things were their own entries, I’d feel compelled to have a more concrete thesis, more detailed reasoning, citations, etc. That is not, in my experience, a good way to maintain the part of writing that is less about craft and more about motion.

So, the workflow to make these every day is:

• I spend the first 30 minutes of the day over tea and my RSS reader. I bookmark anything of passing interest if something about it stirs a comment in me.
• When I go upstairs to sit down and do day planning, I pop open a terminal and run my Hugo posting script. I added a switch that puts the right tags and title in place for me, and it opens a Sublime window if I just run hpost --daily.
• I drop in any initial headings I’ve thought of and put those in the post summary just to remind me.

Then it’s just a question of pecking at it during the day. I try to do Pomodoros for my important stuff, so I’ll type in a few words here and there during the five-minute breaks, or if I’m caught up for the day I might give the thing a full Pomodoro of its own. I give myself an hour for lunch, and often spend a chunk of that time filling things in or expanding on stuff.

That’s about it. When I’m at a point in the day where I can’t see putting anything more into it, I ship it. I’m working with Hugo and a Git-based publishing pipeline, so if there are multiple WIP commits I squash them and push them up just to make it easier to eyeball non-content changes. I’m using Mastofeed to automate the posting process.

I’d like more descriptive Masto posts, so I’m considering cloning the RSS feed I use to make them: Mastofeed provides template tokens for title and link, so the description/summary goes missing. I might just do it by hand, for that matter.

Design notes

The past few days I’ve been making little improvements to the CSS of my theme here. The last time I did much with CSS was over ten years ago, and it was mostly in the context of using Bootstrap for personal projects. Responsive design practices – and the CSS features that support them – are new to me as something I’d code for myself vs. relying on a framework, but I like being able to do stuff like progressively hide the visual clutter that works fine on a laptop or big tablet but not great on a phone. I started by taking a lot away, and now I’m adding it back.

It’s beginning to weigh on me a little, though:

I’ve written a Hugo shortcode to make tags link to interesting things, and that’s portable. I’ve done some stuff to drive the front page “Picture of the Week” feature that is probably generalizable to another theme. I’ve done a few other things that are probably better done some other way.

But basically I’m layering stuff on top of a theme that was done more as a PoC for how to use SimpleCSS with Hugo out of the box and that plainly was not meant to carry some kinds of weight. So with all my little amendments and changes, my override directory is running about 25% of the total size of the original theme, for something where I started by thinking “I’ll just swap in my preferred palette.”

That’s not necessarily a bad thing in a “well, many websites are CSS of Theseus propositions” sense, but I know my own limitations. I’ve also gotten better with Hugo over the past couple of months and would probably understand what some more complex themes are trying to do, rather than bouncing off of them and going primitivist.

Probably time to make a branch and see how badly stuff blows up when I lay on another theme.

The whole electrical situation was resolved today, finally. We had to replace a breaker that had failed outright and wasn’t tripping when overloaded. We had a good electrician who was happy to talk me through what he was seeing and doing.

Now that it’s over I’m going to go through and figure out the draw of all the stuff on the circuit where we were having the problems. There is a lot of gear in a concentrated area of the house. Enough that when I fired up the laser printer to print a tax return today the UPS (which it isn’t even plugged into) registered an “event” and showed a sag, and kept doing it until I finally turned the printer off instead of waiting for it to go idle.

📰 Declining games journalism

I was a believer in “New Games Journalism” even if I am not going to link to its seminal piece of writing, and I’ve enjoyed it. Games as a topic of personal interest are low enough stakes that I don’t mind if video game reviews and some reporting are inflected with fannish preoccupations and a lack of distance from the subject. But reading about someone’s subjective experience of a game is different from reading about, say, abusive labor practices in a big business. Nieman has a piece about the contraction of video game journalism that’s familiar to me as a former enthusiast press editor.

The short version is that investors understand video games are a big deal, and also that there’s a lot you can get away with in terms of coverage before you stop making whatever money you’re content to squeeze out of your properties.

I did a few years in an enthusiast web vertical 20 years ago, and the dynamics sound familiar: Pioneers build an audience, media plays sense an opportunity, the pioneers sell, the media plays start squeezing.

And there’s also the nature of content production in the attention economy:

“… games journalists are at one unique disadvantage compared to the rest of the cultural dialogue, because an expansive alternative media ecosystem exists on YouTube and Twitch where hugely influential content creators, like Felix ‘PewDiePie’ Kjellberg and Mark ‘Markiplier’ Fischbach, provide their own commentary about the games industry in direct competition with reporters. No, PewDiePie isn’t launching the investigations you might find at a more formal media enterprise, but he does possess millions of subscribers who rely on him to illuminate and extrapolate upon the daily slate of headlines in the hobby. For some young gamers, a confederation of their favorite talking heads — all operating their own bespoke social brands — achieves the same purpose as the IGN homepage. It makes you wonder if the sudden spike of unemployed games journalists might be felt more acutely by the public if there weren’t a bedrock of YouTubers sharing the same foundational bandwidth. [emph. mine] After all, a YouTube channel is never at the mercy of mercurial ownership.”

I mean, yes. That’s another thing that’s familiar to me: When I did reader roundtables and research interviews, the two most common refrains from our IT practitioner audience were:

• “Just be more like Stack Overflow … I want answers, not some guy who once worked at DEC’s opinion.”
• “Get more tech bloggers who actually do this stuff. Sorry and no offense, but I don’t care if there are a few misspellings if their configuration examples are right.”

I took the feedback and spent more time recruiting practitioners who wanted a little spending money vs. professional writers. One of my best writers worked on the UNIX team at a local university and had a thing for German SUVs: The stuff he turned in for me made his lease payments, and he could write it in his sleep. He’s how I learned about Puppet five years before I worked there.

But the stuff they were doing wasn’t “networking journalism,” and there was a reason we leaned heavily on repurposed general business reporting across our network: The stuff that really engaged people was hands-on, howto content. A general reporting piece would fall out of the top 10 on a site within a week. Analysis I did showed that stuff usually did well to break even before its shelf-life expired. 2,000-word tutorials on Samba, however, continued to earn every month five years after they’d first been published.

Being Nieman, this piece wants to point to interesting stories in the game industry around things like labor relations, and it’s less enthusiastic about sites that help you get past the third boss in a recent game. Is that “game journalism,” or is it business reporting? Are you reporting about the game industry, the tech industry, or business? Questions I was dealing with years ago in Linux/open source media. And we split the difference: Most of our more newsy Linux coverage ended up on the generic server site, most of our Linux tutorials stayed on the Linux sites. That was the way readers wanted it, as near as I can tell. The people on my enthusiast sites were bored by the news stories and lit up over reviews and tutorials.

✏️ Inclusive git workflow docs

I got underway in earnest on a guide to the weblog.lol Git publishing workflow today. It is going to be a little different from the quick start guide I published a few weeks ago.

My first instinct is just, “Git isn’t for everybody, and for some it is alarming.” I once had a tech writer on my team who genuflected before he pushed a new release’s docs to production, and he’d been using Git on the daily for years. So I thought “just start from they know it and use it.”

On the other hand, I have a strong sense, just watching people in the omg.lol community chat back and forth, that we’re having a bit of a moment right now: People are interested in stuff around web publishing and tech generally that they may have sat out with the advent of social networking. There’s not a lack of interest in learning some of the more complex parts of it, and there’s definitely ability. Adam’s created a service that is really compelling to people who want to play with things they haven’t before.

So I’m going to try to thread the needle and put some docs off to the side of the main flow that link out to the pieces you need to get Git onto your system, set up your GitHub account, etc. We’ll see how it goes. The workflow itself is simple and could be documented in a page of ordered lists. I’d like to go a little further and help people learn a new thing.

Speaking of git:

💡 Using Sublime Text as your git editor

Helpful gist with the command line switches you need:

https://gist.github.com/geekmanager/9939cf67598efd409bc7

✅ TickTick progress

Several days in, TickTick is working for me.

Usually I prefer “Lego” apps: When I see hard-coded ideas I shy away. I guess it just makes more sense to me to have relatively value neutral tools, which is part of why I never took a shine to earlier iterations of OmniFocus, which was just all in on being the canonical GTD-in-an-app. It got more loose over time, but I still found it clicky and a little too opinionated. I liked Things because it felt more flexible.

TickTick has a few opinions and builds some very specific functionality in – its Pomodoro timers and habit tracking – but it feels like “just enough, not too much” and it’s all optional if all you want is “make a list” or “make lists.”

I’m not immune to the charms of a habit tracker, either. I’ve used them in the past, but they’re usually standalone things that don’t integrate well with the other todo stuff I’ve got, so they become weird little silos instead of part of The List for the Day.

This morning I opened Obsidian and looked at the daily page format I’d set up to do basic habit stuff, then looked at TickTick, and there was no question in my mind that TickTick worked better for me.

I’m still using Obsidian for my job tracking stuff. I really love making a card for a prospect, having some metadata to keep track of when I opened the card, applied for a role, talked to a recruiter, etc., and then being able to add interview notes and other data.

re: the TickTick habit tracker, you can also set each habit up so that you can leave a little review each time you complete it (or turn the review part off for any of the habits you’ve got). I leave it on for some (reading time, social maintenance, job stuff) and off for others (doing the dishes and other “who cares how you felt about it or how you did it” tasks.)